Postmodernism

David Carson

David Carson is world renowned for his inventive graphics, which seem to chuck everything in there.
David works with the idea of none legibility, most of his works are so piled and edited its virtually impossible to understand what is written. But this is the whole point of his work, he's more interested in what the whole image looks like as a whole.




Tibor Kalman

Tibor Kalman was the editor and chief of COLORS magazine. Worked with Typography, to make it say something other than what was written, creating a feeling of the words rather than just a meaning.
You can see in image 2 that here he is trying to create the words and give them the feeling of what they represent.







Allen Hori

Allen Hori has touched upon in his time photography, film and design, all of these would have had influence on his works.
He creates a lot of works leaving ridged and quite unreadable typography, but used it as a tool for shaping and hiding words rather than giving information strait away. To understand his works you really need to look at it for quite a long time.
Shape is a large part of Allen's designs, again all are quite ridged but also quite strange using it in a completely unexpected way.






Wolfgang Weingart

Wolfgang Weingart started Swiss-Style Typography, and worked for many years as a typographer, this is probably what influenced his Postmodernist works, in which you can see a lot of the typography styles. You can also see in his work his hand-drawn approach, and in fact the Grid system. Wolfgang was not a Postmodernist that threw away the grid but did still used it as an ordering system. But the difference was he had quite a decorative element with all his work, which was Postmodernism.
His has been critically acclaimed in Switzerland as a Doctor of fine arts, he also wrote a book.




Postmodernism, what is it?


Postmodernism is a break away from the International style. The real aim is the break all the boundaries of International style and remake them. International style is very ridged and follows a set guide, whereas Postmodernism Is a manifestation of the complete opposite, Pop culture being a large influence on the work, and everything is much looser even bordering on the chaotic.
Postmodernism Celebrates fragmentation and revels in the use of ones intuition.
Graphic Design was liberated with the personnel and free style of Postmodernism.

Some elements of Postmodernism are:


Colour: With Postmodernism any colour could be correct, depending on the whim of the creator.
Intuition: The style goes completely against the Grid System and any other system, it really encourages the will of the designer and the knowledge of something just feeling right.
Background, middle ground, foreground: the use of these three being quite common but often several different mediums are used to show this, such as; Typographic computer elements mixed in with hand drawn components. An artist that does this is Wolfgang Weingart.
Texture: Texture is often used in Postmodernism, it's one of the many different elements that have been used together with many others, this happens in several different examples. such as Again Wolfgang Weingart and David Carson.
Repetition: Is used very often in Postmodernism.