Paul Rand-
A more modern example of the International Style are the works of Paul Rand. Not all of his pictures use the strict grid system but quite a few do, it just goes to show how influential the International Style was when it's still being used in the present.
As i say not all his images use the grid system but in these pictures you can clearly see the use of it in the shape and formatting.
Joseph Muller-Brockmann-
Joseph Muller-Brockmann is one of THE most influential International Style designers. Going through many a public appraise, the highlight being the winning of the Brunel Award.
His style is very strictly situated in the grid system and very rarely strays from the more strait and narrow Interenational Style.
Emil Ruder-
Also a large contributor to the International Style, Emil Ruder along with the help of before mentioned Armin Hofmann, founded the School Basel in Switzerland.
Although very similar to Hofmann's style, Ruder seems to focus more on Typographic elements within the grid. Also he uses a lot of different coloured shapes in his designs instead of using pictorial elements.
Armin Hofmann-
Originally from Basel, Switzerland, Armin Hofmann Became one of the greatest examples of the International style. With his text books being a required reading in many design schools, shows just how wide spread his influence has become.
He works religiously to the grid, but uses it to enhance the subject rather than have everything look very rigid. I think the way he uses images to take away some of the harshness is interesting.
International Style-
The International Style is formulated by several different rules;
The use of the Grid System,
San Serif Typefaces,
Black and white photography taking place of computer imagery.
It all has a very structured and uniform look to it, also many variations have coloured shapes introduced.
I really like this style as it is quite simplistic and clean, but it doesn't give a lot of maneuverability or flexibility to the artist.
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